Initially, the brief was fairly straight-forward. Then the pandemic forced a new reality upon all of us and we worked with the Webby’s team to navigate the first-ever all-digital awards show. We designed an easy-to-use, fully customizable identity that elevates mundane household items we all took for granted pre-quarantine. The toolkit brought to life self-filmed acceptance speeches and presenter introductions such as Michelle Obama, Miley Cyrus & Kristen Bell, to name a few. The seamless, personalized show package was extended to a partnership with vote.org resulting in one of the largest digital registration rallies of 2020.