The Motion “Un-Conference” was closing its doors after 12 years of inspiring top motion artists from across North America. We wanted to wrap up the final conference with a bang, opting to combine live in-camera effects, projection-mapping, snappy animation and a behind-the-scenes shoot to captivate an audience of motion-graphic’s best from Kyle Cooper to Erin Sarofsky. We broke the “Mo” logo into its essential elements and created a visual language around it using simple animated motif digitally that we could then project live, laser-cut into different materials or 3D printed. The behind-the-scenes we shot on set was then transformed into speaker intro/outros for the conference giving the audience a taste to the coming main-on-end to close out the conference.