The Webbys From Home
Initially, the brief was fairly straight-forward. Then the pandemic forced a new reality upon all of us and we worked with the Webby’s team to navigate the first-ever all-digital awards show. We designed an easy-to-use, fully customizable identity that elevates mundane household items we all took for granted pre-quarantine. The toolkit brought to life self-filmed acceptance speeches and presenter introductions such as Michelle Obama, Miley Cyrus & Kristen Bell, to name a few. The seamless, personalized show package was extended to a partnership with vote.org resulting in one of the largest digital registration rallies of 2020.
The Webbys From Home awards show montage with highlights from the show
Hero background image with custom logo set in Druk & Canela from Commercial Type. Contrasting fonts reference the high-low feeling of gold-plated household objects.
Social collaboration with Vote.org to mobilize Webby's voters to register to vote in the 2020 election