How does one set the stage for a documentary on the prolific product designer Dieter Rams? The somewhat daunting, yet exciting brief came to us at Trollback+Co from Gary Hustwit and his team. We combined photography, live-action & a minimal, monospaced font to create a minimal world echoing the famous design legend’s ethos. Having established the design language we were able to roll it out through the product design focused vignette in the middle of the film. Using tasteful stop motion and a parallax motion language we gave movement to Rams’ beautiful inanimate objects keeping the viewer engaged throughout his ten principles of design. This was a pivotal part of the film where we were able to showcase the work of Rams.
Rams' 10 Principles of Design