Ngaren Branding
Ngaren celebrates the beginnings of all humanity. Dedicated to educating humankind on our shared past, Ngaren tells the story of our common ancestry, our epic journeys, and our future obligation to protect the planet that is our only home. Ngaren is a museum that celebrates the African origins of all humankind. For the first time, the scientific exploration of how humans came to exist will play a central role in a museum dedicated to the celebration of life and it's amazing biodiversity. The branding reflects the birth of mankind through a line evoking a spark or heartbeat and a sense of movement forward.
The logo takes on many meanings outside of the N motif the line draws, it also is about human connection, a heartbeat that is the key to all human life. The forward motion of the mark is fitting for an organization that is all about our path forward as humanity.
The line is then rippled out throughout museum signage and collateral.
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Created at Trollbäck+Company